From the monthly archives: August 2013
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Whytes Accountants invite clients to a special session of our Better Business series.
THE PSYCHOLOGY OF SALES AND DIFFERENTIATING VALUE
With Robyn Johnstone & Geoff Richman
As the Managing Director, CEO or Business Owner you recognise the importance of Sales to the business.
Understanding the “Psychology of Sales” must be our starting point to reaching The Holy Grail of increasing margins and sales volume while maintaining and growing valuable customer relationships over the long term. This concept of customer relationship building we call “Differentiating Value” – it has a place in every organisation.
“Selling has changed more in the last ten years than it did in the previous hundred. Most of what we think we understand about selling is constructed atop a foundation of assumptions that has crumbled.” - Daniel H. Pink, 2012, To Sell is Human
The Psychology of Sales and Differentiating Value
Friday September 6th 1pm
Whytes Accountants 12 Bage Street Nunda ...
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