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Marketing is Maths

Marketing is Maths By Charmian Campbell Finding a marketing strategy that returns dividends can be thwart with obstacles, expensive failures and lost hours. To give you an example of successful marketing I will share a recent example of great ROI for one of our clients.  Below are the steps we worked on to deliver results. STEP 1 - Clearly identified ideal client and the target market in which they can be found STEP 2 - Found opportunity to reach as many of these is one arena (in this case Tradeshow) STEP 3 - Designed a Trade stand that matched the organisations Brand message and Quality STEP 4 - Created ideas to attract the attention of passers by STEP 5 - Had a sales plan with which to handle interaction and identify potential customer needs STEP 6 - Captured prospects details and advised how they would be contacted following the event STEP 7 - Follow up as promised with FREE entry level  / fear free options for further discussions OUTCOME&n ...
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SuperStream for SMSF owning employees - are you ready ?

Whytes Accountants - SuperStream for SMSF owning employees

The Australian Tax Office is urging employers to ensure they have the key details of their employees’ self-managed super funds by June 30, as a key deadline for businesses to implement the SuperStream scheme approaches.

In May last year, the ATO announced the scheme has to be in place by June 30, 2015, for businesses with 20 or more employees and June 30, 2016, for employers with 19 staff or less

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And from the ATO 

Tax traps to avoid for Aussies working overseas

Whytes Accountants - Tax traps to avoid for Aussies working overseasWhytes Accountants - Tax traps to avoid for Aussies working overseas

Working overseas can lead to tricky tax pitfalls, but seeking expert advice can keep you from paying up twice.

Going overseas to work is a grand adventure for many young professionals. It offers the opportunity to experience a different culture, expand your work experience and enhance future career opportunities.

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Welcome to the barista economy

Welcome to the barista economy
As the nation's brightest financial minds try to find way to foster growth, it helps to understand the way our dollars slush around in the economy. On closer inspection, it seems we're spending a lot more money, and creating more jobs, in getting help, rather than buying stuff.
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Are you coming to the Business Accelerator 2 day event?

Driving Abundance Through Business Education
BRISBANE - 22/23rd MAY
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Rental property owners in ATO's sights: What you can and can't claim

The Australian Tax Office (ATO) says it continues to see a number of taxpayers understating rental income and over-claiming rental deductions. With the surge in real estate sales, especially residential real estate, and an emphasis on investment properties, the ATO has not surprisingly taken a close interest in the expense claims people make concerning their rental properties. Rental properties have been on the ATO radar, it seems, forever. The issues haven't greatly changed, but it seems taxpayers are still getting it wrong. Quite why this is the case is something of a mystery. The ATO is now sending what it says are "re-designed" letters to taxpayers regarding reviews of rental, legal and/or borrowing expense claims. In those letters, the ATO says it will provide information on specific expense claims it is reviewing. It says the letters identify: the relevant tax return label where the expense is claimed and the amounts in question; the proposed ATO adjustments; what to do if ther ...
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Taboo topics when hiring, seven questions to avoid

You spend lots of time making sure your business’ books balance up and in your favour. But the costs of hiring the wrong staff can set you back a great deal.

Research shows employee turnover is expensive. Staff turnover costs to business could be in the range of 40-400% of an employee’s annual salary. This takes into account not only money, but time and other hidden costs.

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Applying for an R&D Tax Incentive grant - what you need to know

If you are just starting out in business you may not be familiar with the Research and Development (R&D) Tax Incentive scheme available from the Australian government. Or you may just need a refresher before submitting a new claim. It’s that time of year again where deadlines start to creep up on us, so I thought I’d update last year’s wrap up and share the latest on this subject.   The grants offer help to businesses by offsetting some of the costs of performing R&D. Many startups are not aware of what constitutes as research and development, therefore potentially missing out on a substantial cash injection for their business. If your startups runway is an issue this might be the time to act.   The R&D Tax Incentive currently has two core components:   ●      45% refundable tax offset for eligible entities with a turnover of less than $20 million per annum provided they are not controlled by income tax exempt entities. ●   ...
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Are your superannuation savings goals on track?

Are your superannuation savings goals on track? Superannuation should never be a “set and forget” strategy. With the new calendar year here, now is a good time to review your circumstances and perhaps set some new goals to help boost retirement savings. There have been a few changes to superannuation which applied from 1 July 2014 and it is important to understand how they may apply to you. The following are some considerations. Making extra contributions The general concessional contributions cap is $30,000 for 2014–2015 (up from $25,000 for 2013–2014). For people aged 50 and over, there is a higher concessional contributions cap of $35,000 for 2014–2015. Checking super savings It is a good habit to check your superannuation balance regularly. In addition to getting to know your super better, you may also want to protect your super from identity crime. For example, you may want to change passwords for accounts that can be viewed online. Consolidating multiple super ...
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GETTING IT RIGHT! ..... NEW YEAR PLANNING FOR YOUR BUSINESS in 2015 Seeing the rewards of planning and the effects of not planning in my years as a Business Coach; below is a compilation of my 5 must have TIPS for "Resetting the Bar" in your business for 2015. 1.            Set & Clearly document your Business Goals for 2015  a)  Ensure they are Specific, Measurable, Achievable, Results oriented, within a set Timeframe b)  Know your Company Vision and where you are taking the business c)  Document your Goals & Vision d)  Share, Share, Share..... You can't achieve success on your own! 2.            Define the Areas of Improvement a)  Financial Dashboard, People Performance, Marketing for ROI, Delivery & Distribution Improvement, Customer Care & Communication b)  Accountability - Monitor your b ...
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