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From the category archives: Whytes CPA Blog


Marketing is Maths

Marketing is Maths By Charmian Campbell Finding a marketing strategy that returns dividends can be thwart with obstacles, expensive failures and lost hours. To give you an example of successful marketing I will share a recent example of great ROI for one of our clients.  Below are the steps we worked on to deliver results. STEP 1 - Clearly identified ideal client and the target market in which they can be found STEP 2 - Found opportunity to reach as many of these is one arena (in this case Tradeshow) STEP 3 - Designed a Trade stand that matched the organisations Brand message and Quality STEP 4 - Created ideas to attract the attention of passers by STEP 5 - Had a sales plan with which to handle interaction and identify potential customer needs STEP 6 - Captured prospects details and advised how they would be contacted following the event STEP 7 - Follow up as promised with FREE entry level  / fear free options for further discussions OUTCOME&n ...
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