Marketing is Maths
By Charmian Campbell
Finding a marketing strategy that returns dividends can be thwart with obstacles, expensive failures and lost hours.
To give you an example of successful marketing I will share a recent example of great ROI for one of our clients.
Below are the steps we worked on to deliver results.
STEP 1 - Clearly identified ideal client and the target market in which they can be found
STEP 2 - Found opportunity to reach as many of these is one arena (in this case Tradeshow)
STEP 3 - Designed a Trade stand that matched the organisations Brand message and Quality
STEP 4 - Created ideas to attract the attention of passers by
STEP 5 - Had a sales plan with which to handle interaction and identify potential customer needs
STEP 6 - Captured prospects details and advised how they would be contacted following the event
STEP 7 - Follow up as promised with FREE entry level / fear free options for further discussions
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